About me

I’m a creative professional who’s worked in advertising and marketing industry for over 15 years and have been awarded in all of the worlds most prestigious awards including Cannes Lions, Epica, Eurobest, Cresta, NY Festivals etc.

Currently I’m driven by the change that the marketing industry is going through and in this blog I’ll share some of my personal observations and opinions about the issues that shape the industry. Mostly it’s related to Finnish market, but I’m sure some of it is relevant in other markets as well.

Thanks for visiting.

JK