Hello & Goodbye

Today Crispin, Porter & Bogusky announced their merger with Swedish digital agency Daddy. The move will most likely leave many agency executives scratching their heads and as a result, I figured I’ll share some of my thoughts and recent developments in my work life.

The paradigm change that still hasn’t registered with most of the Finnish Ad agencies is once again proved, by the merger and strategic statement by Alex Bogusky.

“We 
believe 
that 
digital 
is 
at 
the 
center 
of 
everything 
going 
forward,” 
said 
Alex 
Bogusky, 
Co‐Chairman, 
CP+B. 
“We’ve 
made 
digital 
the 
focus 
of 
our 
US 
business 
and 
with 
the 
acquisition 
of Daddy, 
it 
will 
now 
be 
the 
center 
of 
CP+B
 Europe
 as 
well”.

I hope that the authority and vision that Bogusky has over the whole industry resonates to all of the brilliant creatives and executives in Finnish agencies and drives home the fact that each and everyone who has an ounce of professional dignity, must embrace the new skill sets that are required to do our job in this day and age. It’s a matter of personal development and change that can not be outsourced.

To quote Katie Chatfields presentation;

“The challenge with this is that competent people resist change, because it threatens to make them less competent. And competent people like to be competent. That’s who they are and sometimes it’s all they’ve got. No wonder they’re not in a hurry to rock the boat.”

With this in mind I leave behind my dear colleagues and partners for over five years at Bob Helsinki and welcome the change that has driven me for some time now.

My thanks to all the clients I’ve worked with over the past and in words of Bob Marley… “good vibarations, man” …to all the Bobs as well.

I will continue my work in Finnish advertising and marketing industry after the holidays and keep updating this blog as things develop. For a bit more casual encounter, check out my travel blog Citizen Plane.

Sources:

CP+B|Daddy press release

Katie Chatfields presentation