Wonderful rebranding of the historical Claridge’s Hotel in London.
Personally, the encounters that I’ve had with brands with a long heritage, seem very cautious in doing something that might shake the perception of the brand and it’s perfectly valid point of view.
However, the case in question is a superb example how a traditional brand can be modernised to reach new customer base without upsetting the esatblished customers.
The design is by a London agency Construct and you can read the case study from Creative Review.
Claridge’s rebranding
Wonderful rebranding of the historical Claridge’s Hotel in London.
Personally, the encounters that I’ve had with brands with a long heritage, seem very cautious in doing something that might shake the perception of the brand and it’s perfectly valid point of view.
However, the case in question is a superb example how a traditional brand can be modernised to reach new customer base without upsetting the esatblished customers.
The design is by a London agency Construct and you can read the case study from Creative Review.