Author Archives: Joni Kukkohovi

Joni Kukkohovi

I’m a creative professional working in advertising and marketing industry. Co-owner of Bob Helsinki agency, ranked in the top 50 agecies of the world by Gunn Report 2007.

I’ve worked in advertising for over 15 years and have been awarded in all of the worlds most prestigious awards including Cannes Lions, Epica, Eurobest, Effie, NY Festivals etc.

Currently I’m driven by the change that the marketing industry is going through and in this blog I’ll share some of my personal observations and opinions that shape the industry. Mostly it’s related to Finnish market, but I’m sure some of it is relevant in other markets as well.

Thanks for visiting.

Need vs. want

By Joni Kukkohovi | Published: 24/06/2010
In an interview for AdAge, Cannes Lions Cyber jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, commented the award winning work and gave his view of the future of creation; “this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, [...]
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Internet trends 2010 by Morgan Stanley

By Joni Kukkohovi | Published: 16/06/2010
Very insightful presentation by Morgan Stanley research. Heavy on the data, but truly worth the read.
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Uniqlo Lucky Switch

By Joni Kukkohovi | Published: 15/06/2010
Not sure if posting this is such a good idea, since I can already see the clients lining up for similar approach, but it's such a great campaign that I'll take the chance :)
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Super sexy Heimlich

By Joni Kukkohovi | Published: 11/06/2010
A nice follow-up for the Super Sexy CPR by Forthnight lingerie. Great concept! ———— Now that we’ve got you interested in learning CPR and the abdominal thrust, go get properly certified by taking a class through one of the many certifying authorities in your local area.
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Claridge’s rebranding

By Joni Kukkohovi | Published: 17/05/2010
Wonderful rebranding of the historical Claridge's Hotel in London.
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Super sexy CPR

By Joni Kukkohovi | Published: 17/05/2010
The Super Sexy way to learn CPR by Forthnight Lingerie
Posted in commercials, viral | Tagged , , | 1 Comment

P-Rod, Koston & Ice Cube for Nike commercial

By Joni Kukkohovi | Published: 17/05/2010
This was left behind in my drafts folder. Since it’s still quite feelgood commercial, I’ll post it in case you missed it when it first came around.
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First impressions

By Joni Kukkohovi | Published: 12/11/2009
So, I’ve been in my new post for 3 months now and it’s really been an eye opener in many aspects. One thing in particular has caught me by surprise and it is the relative cost of campaigns. Some of the clients have house policy of media vs. production costs and it does make sense [...]
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New beginnings

By Joni Kukkohovi | Published: 03/08/2009
As of today, I’ll be starting my workdays at the FWD Helsinki office, where I’ll join as a partner and take on the responsibilities of Vice president and Creative director. My phone number remains the same, but email is joni.kukkohovi(at)fwd.fi It’ll surely be an interesting and challenging. I’ll post some updates in the upcoming weeks.
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Hello & Goodbye

By Joni Kukkohovi | Published: 11/06/2009
My personal blog is now up and the first post deals with personal development and couple of quotes.
Posted in opinions | Tagged , | 3 Comments