Each year Fast Company names the 100 Most Creative People and for this year one of those people is John Jay, the Global Executive Creative Director of Wieden + Kennedy. In this short video John speaks about the creative process and the importance of “breaking out of silos”. Enjoy!
Author Archives: Joni Kukkohovi
Joni Kukkohovi
Future of Finnish advertising?
I recently sat down with a trade magazine editor and an ex-colleague of mine. The discussion revolved around Finnish advertising and marketing industry and the future (or lack of) of it. My point being that recently after financial crisis, many long time professionals has been let go due to redundancies. These people are professionals who [...]
What is the one marketing expence that increases in value over time?
Think of any marketing effort no matter if it’s TV-commercials, print campaigns, direct, virals, campaign sites, mobile applications, retail marketing… whatever you can think of. The fact of the matter is that all of these tactics have a life span. Some live longer and most are very short lived.
Need vs. want
In an interview for AdAge, Cannes Lions Cyber jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, commented the award winning work and gave his view of the future of creation; “this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, [...]
Internet trends 2010 by Morgan Stanley
Very insightful presentation by Morgan Stanley research. Heavy on the data, but truly worth the read.
Uniqlo Lucky Switch
Not sure if posting this is such a good idea, since I can already see the clients lining up for similar approach, but it’s such a great campaign that I’ll take the chance 
Super sexy Heimlich
A nice follow-up for the Super Sexy CPR by Forthnight lingerie. Great concept! ———— Now that we’ve got you interested in learning CPR and the abdominal thrust, go get properly certified by taking a class through one of the many certifying authorities in your local area.
Claridge’s rebranding
Wonderful rebranding of the historical Claridge’s Hotel in London.
Super sexy CPR
The Super Sexy way to learn CPR by Forthnight Lingerie
P-Rod, Koston & Ice Cube for Nike commercial
This was left behind in my drafts folder. Since it’s still quite feelgood commercial, I’ll post it in case you missed it when it first came around.