I recently sat down with a trade magazine editor and an ex-colleague of mine. The discussion revolved around Finnish advertising and marketing industry and the future (or lack of) of it. My point being that recently after financial crisis, many long time professionals has been let go due to redundancies. These people are professionals who [...]
Category Archives: opinions
What is the one marketing expence that increases in value over time?
Think of any marketing effort no matter if it’s TV-commercials, print campaigns, direct, virals, campaign sites, mobile applications, retail marketing… whatever you can think of. The fact of the matter is that all of these tactics have a life span. Some live longer and most are very short lived.
Need vs. want
In an interview for AdAge, Cannes Lions Cyber jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, commented the award winning work and gave his view of the future of creation; “this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, [...]
First impressions
So, I’ve been in my new post for 3 months now and it’s really been an eye opener in many aspects. One thing in particular has caught me by surprise and it is the relative cost of campaigns. Some of the clients have house policy of media vs. production costs and it does make sense [...]
Hello & Goodbye
My personal blog is now up and the first post deals with personal development and couple of quotes.