Category Archives: opinions

Need vs. want

By Joni Kukkohovi | Published: 24/06/2010
In an interview for AdAge, Cannes Lions Cyber jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, commented the award winning work and gave his view of the future of creation; “this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, [...]
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First impressions

By Joni Kukkohovi | Published: 12/11/2009
So, I’ve been in my new post for 3 months now and it’s really been an eye opener in many aspects. One thing in particular has caught me by surprise and it is the relative cost of campaigns. Some of the clients have house policy of media vs. production costs and it does make sense [...]
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Hello & Goodbye

By Joni Kukkohovi | Published: 11/06/2009
My personal blog is now up and the first post deals with personal development and couple of quotes.
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