http://www.citizenplane.com/jonikukkohovi My personal blog Mon, 23 May 2011 19:23:08 +0000 en hourly 1 http://www.citizenplane.com/jonikukkohovi/archives/104 http://www.citizenplane.com/jonikukkohovi/archives/104#comments Wed, 16 Jun 2010 06:00:42 +0000 Joni Kukkohovi http://www.citizenplane.com/jonikukkohovi/?p=104 Very insightful presentation by Morgan Stanley research. Heavy on the data, but truly worth the read. Still think mobile engagement is a niche? Think again. Personally, I’m wondering how marketers and brands are completely ignoring this aspect while our local  market is still pristine. How easy it would be to be “first in market” and gain the loyalty of this new untapped consumer. Instead of embracing this opportunity, it seems that everyone is still repeating the same procedures as before and somehow expecting different results!?

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