Tag Archives: thoughts

Need vs. want

By Joni Kukkohovi | Published: 24/06/2010
In an interview for AdAge, Cannes Lions Cyber jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, commented the award winning work and gave his view of the future of creation; “this notion of creatives coming together with technologists. It’s not about just the art director and writer anymore, it’s about technology, [...]
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