[{"data":1,"prerenderedAt":86},["ShallowReactive",2],{"blog-post-ibe-would-passengers-recognise-your-airline":3},{"id":4,"slug":5,"categories":6,"title":15,"excerpt":16,"date":17,"dateIso":18,"featuredOnProducts":19,"isFeatured":20,"author":21,"body":26,"mainImage":81,"thumbnail":84},"atsVEBIAACgAmKt0","ibe-would-passengers-recognise-your-airline",[7,11],{"slug":8,"name":9,"subCategory":10},"newsroom","Newsroom","CitizenPlane News",{"slug":12,"name":13,"subCategory":14},"travel-tech","Travel Tech","Insights","IBE: Would passengers recognise your airline on your booking engine?","Mobile-first, no brand friction: is your IBE matching today's passengers' standards?","October 23, 2026","2026-10-23T00:00:00.000Z",[],false,{"name":22,"role":23,"bio":24,"avatar":25},"Marie Bonnefous","Communications Manager","Marie tells you the story of CitizenPlane: its history, its vision and its milestones","https:\u002F\u002Fimages.prismic.io\u002Fcitizenplane\u002FaYmKDORdVGd83vnj_marie-bonnefous.png?auto=format,compress",[27,30,32,34,36,38,41,43,46,48,51,53,55,57,59,61,63,65,67,69,71,73,75,77,79],{"type":28,"html":29},"paragraph","If we do a tech blind test and show passengers your internet booking engine without your logo, could they name your airline, whether it’s on mobile or on their laptop?",{"type":28,"html":31},"\u003Cstrong>The question that lies beneath is your brand presence\u003C\u002Fstrong>, from your website to the very end of the booking process. And it’s important because it shapes what passengers will think about your airline.",{"type":28,"html":33},"\u003Cstrong>If a passenger comes to your website to book a flight, it should be a continuity of their experience. \u003C\u002Fstrong>They would expect it to work on their phone and to look like the airline they are flying with, from the search box to the boarding pass.",{"type":28,"html":35},"But most booking engines were designed for desktop, they only match the airline's brand approximately, and every change implies a ticket: a new fare family, a new extra, a new market.",{"type":28,"html":37},"\u003Cstrong>The Internet Booking Engine (IBE) by CitizenPlane starts from the other end. The airline builds it, runs it and changes it.\u003C\u002Fstrong>",{"type":39,"html":40},"heading","How to design and build your own booking engine",{"type":28,"html":42},"Our IBE works more like an online store builder than a traditional booking engine. Your team sets up the booking flow from one back office, previews it and publishes it, they don’t need to send us ticket.",{"type":44,"html":45},"image","\u003Cimg src=\"https:\u002F\u002Fimages.prismic.io\u002Fcitizenplane\u002FjnVX4vlW6yPgN52-_IBEillustrationBO-1-.png?auto=format,compress\" alt=\"\" loading=\"lazy\" \u002F>",{"type":28,"html":47},"From the back office, your team controls:",{"type":49,"html":50},"list","\u003Cli>\u003Cstrong>the airline's identity:\u003C\u002Fstrong> logo, brand colour, header, theme and button shapes\u003C\u002Fli>\u003Cli>\u003Cstrong>the search form \u003C\u002Fstrong>and the order of the \u003Cstrong>booking steps\u003C\u002Fstrong>, around a fixed core funnel\u003C\u002Fli>\u003Cli>how \u003Cstrong>prices and currencies\u003C\u002Fstrong> are displayed\u003C\u002Fli>\u003Cli>\u003Cstrong>which extras appear\u003C\u002Fstrong>, in which order and under which categories\u003C\u002Fli>",{"type":28,"html":52},"Changes are saved as a draft and go live when you publish them. \u003Cstrong>The history of past activity\u003C\u002Fstrong> and changes is also visible.",{"type":39,"html":54},"Lead your passengers from search to boarding pass",{"type":28,"html":56},"Direct bookings are an airline's cheapest sales channel, so you better ensure the passenger gets to the end. \u003Cstrong>The IBE is designed to take them through the flow without friction\u003C\u002Fstrong>, and to sell the right fare and extras on the way.",{"type":49,"html":58},"\u003Cli>Search opens with \u003Cstrong>recent searches \u003C\u002Fstrong>and a fare calendar showing the \u003Cstrong>lowest fares\u003C\u002Fstrong> around the chosen dates. Results flag the best fare for each flight.\u003C\u002Fli>\u003Cli>\u003Cstrong>Extras are grouped \u003C\u002Fstrong>by category, and \u003Cstrong>seat selection\u003C\u002Fstrong> is an optional step.\u003C\u002Fli>\u003Cli>The basket includes taxes and service fees, so \u003Cstrong>the total at payment matches what the passenger expected.\u003C\u002Fstrong>\u003C\u002Fli>",{"type":39,"html":60},"The IBE features your airline needs",{"type":28,"html":62},"Depending on your type of airline you’ll configure the IBE differently. If you’re a low-cost carrier, you will highlight \u003Cstrong>bundles\u003C\u002Fstrong>. As a full-service airline, you will insist on \u003Cstrong>flexibility\u003C\u002Fstrong> and loyalty. But if you’re a regional carrier, you will have a specific focus on \u003Cstrong>resident\u003C\u002Fstrong> \u003Cstrong>fares\u003C\u002Fstrong>.",{"type":28,"html":64},"That's why \u003Cstrong>we designed the IBE as one engine with lots of options \u003C\u002Fstrong>to fit the specificities of your airline. You can setup the overall flow but you can also go into detail. You can define the captions under each price, written per language, you can decide whether outbound and return are picked on the same page, which optional steps are active, such as seat selection or extras, or whether multi-city search is available for example.",{"type":39,"html":66},"Mobile-first IBE, fit for today’s passengers",{"type":28,"html":68},"In \u003Ca href=\"https:\u002F\u002Fwww.iata.org\u002Fen\u002Fpressroom\u002F2025-releases\u002F2025-11-05-02\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">IATA's 2025 Global Passenger Survey\u003C\u002Fa>, 54% of travellers said they want to deal directly with airlines, and IATA notes they increasingly do it through mobile apps. A booking engine that only works well on desktop loses those passengers. \u003Cstrong>Our IBE is designed for a phone screen first\u003C\u002Fstrong> and scales up to desktop.",{"type":39,"html":70},"One data layer, from booking to boarding",{"type":28,"html":72},"\u003Cstrong>CitizenPlane brings the IBE, Manage My Booking and online check-in together under your brand,\u003C\u002Fstrong> \u003Cstrong>on one shared data layer connected to your reservation system\u003C\u002Fstrong>. Each step reads live fares, availability and seats.",{"type":28,"html":74},"The booking then follows the passenger. They find it in Manage My Booking with the fare, extras and seats they chose, and check in from the same data.",{"type":28,"html":76},"Setup works the same way. The back office that configures the IBE also covers Manage My Booking and online check-in, so your branding and extras are set once and appear consistently across the journey.",{"type":39,"html":78},"See it in your own colours",{"type":28,"html":80},"Want to see what the IBE would look like in your colours? \u003Cstrong>We can set up a demo with your airline's logo, colours and imagery, \u003C\u002Fstrong>so your team walks through its own booking flow from search to payment. \u003Ca href=\"https:\u002F\u002Fwww.citizenplane.com\u002Fcontact\u002Fairline\" target=\"_self\" rel=\"noopener noreferrer\">Get in touch to see it live!\u003C\u002Fa>",{"url":82,"alt":83},"https:\u002F\u002Fimages.prismic.io\u002Fcitizenplane\u002F_m_bJs4aojDIh4z3_Main-IBE.png?auto=format,compress","",{"url":85,"alt":83},"https:\u002F\u002Fimages.prismic.io\u002Fcitizenplane\u002FPjoDWb1a5qrOfjlL_thumbnail-IBE.png?auto=format,compress",1792749409515]