CitizenPlane Acquires Pulse Revenue Management Solution

CitizenPlane acquires Revenue Management Solution rebranded Pulse

• CitizenPlane has acquired YieldIn's revenue management solution, rebranded as Pulse.
• The platform offers transparent, real-time pricing optimisation and integrates with any airline system.
• It's now available as the third module in the CitizenPlane OS, alongside Zenith PSS and Air Distribution.

Building the next-generation airline operating system

CitizenPlane has just acquired a revenue management solution from French firm YieldIn, now rebranded as Pulse. This acquisition brings powerful revenue optimisation capabilities directly into its growing suite of airline solutions.

Airline dilemma: the complex decision behind every price

Airlines face one of the most challenging optimisation problems in commercial aviation: pricing a perishable asset. Every flight represents a finite number of seats that lose all value the moment the aircraft door closes.

Setting the right price requires constant balancing. Set prices too high and seats fly empty. Too low and revenue is left on the table. Too static and competitors win. React too slowly and the market shifts without you. When conditions change rapidly and competitors adjust in real time, this complexity becomes unmanageable for manual processes.

Most airlines are trying to solve this problem with systems built for yesterday's market. Legacy RM tools are expensive black boxes that take months to implement and offer zero visibility into why a price changed. For mid-tier and fast-growing carriers, it generates frustration and creates a competitive disadvantage.

"Bringing this revenue management expertise in-house was essential to support our air retailing vision, particularly around the development of the Offer module of the airline Operating System," said Hadrien Musitelli, CEO and co-founder of CitizenPlane. "With Pulse, we can deliver powerful revenue-optimisation capabilities to our clients immediately and also invest heavily in the offer management innovation that will accelerate our longer-term roadmap."

From legacy to transparency: not just another RM system

Pulse isn't just another RM system. It's built for speed, transparency, and real-time market adaptation: exactly what today's airlines need.

• No reliance on history alone: Pulse tracks competitor pricing and market shifts in real time, so airlines can react instantly and stay competitive.
• No black box: Every pricing recommendation is traceable, so revenue managers understand why Pulse suggests an action, and can act with confidence.
• No lengthy implementation. Technical implementation takes weeks, not months: airlines can get live before their next peak season. 
• No lock-in or migration drama. Pulse works with any PSS, including its own Zenith, but also AeroCRS, Radixx, Hitit, Amadeus, and Bravo, so you keep your tech stack and move quickly.

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Case Study: How LIFT Gains an Edge with Pulse in a Competitive Market

Pulse is already delivering results in one of Africa's most competitive aviation markets. LIFT, a South African airline, has been using Pulse to optimize cabin revenue while competing against much larger carriers. Cilliers Jordaan, Lift CCO, qualifies the solution as being “at the forefront of new generation Revenue Management in terms of workflow, processes, dashboards and access to analytics”.

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In markets where pricing decisions happen at market speed and competition is fierce, the ability to understand and control revenue management recommendations provides a tangible advantage.

"CitizenPlane's vision for a modular airline OS aligns perfectly with our belief in smart, transparent revenue management," said Laurent Lebard, President of YieldIn. "Joining forces allows us to bring our RM expertise to a broader market and build new tools that meet the needs of today's and tomorrow's airlines."

With over 30 years of revenue management experience, Laurent and his team bring deep industry expertise that will accelerate our product roadmap and strengthen our position in the market.

The CitizenPlane OS Takes Shape

Pulse joins the modular platform as the third core module:

• Zenith: Core Passenger Service System (evolving to modernized OMS)
• Air: Distribution Module, supporting traditional and NDC channels
• Pulse: Revenue Management and Offer Optimization

Each module is designed for standalone adoption, so airlines can start with their most pressing needs and expand progressively. All modules share a unified architecture and product vision, enabling fast implementation and long-term cohesion.

This is CitizenPlane's second acquisition in less than two years, reflecting the company's ability to execute quickly on its roadmap. Today, CitizenPlane works with 80+ airlines worldwide, supported by teams in Paris, Marseille, Singapore, and Panama.

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Want to learn more? Pulse is available now as a standalone module. Whether you're upgrading from legacy systems or launching a new airline, CitizenPlane can help you price smarter and move faster.

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Read the Press Release